From the quaint cafe on the corner of First and Main that explodes on Sunday mornings, to the community park and pond where families feed the ducks and children play underneath the midday sun, reminders of the identity of an urban area is dispersed within its limits. This identity is composed of some level of community shared by urban dwellers, and this sense of community develops over generations as people become personally intertwined with other people and structures contained in the fabric of their environment. This sense of community is the beating heart of thriving urban centers and is what encourages people to be proud of their city, to be proud of their home. It is therefore alarming when you turn the corner on Main to find that your favorite bar has closed its doors, or that the duck pond is fenced off due to contaminated water, or that the historic home is deserted and falling apart. As community building blocks such as the bar, pond or house are eliminated, the identity of urban environments is lost. The cities' sense of identity crumbles and the vitality and joy of the area and its inhabitants fades. The decay of the social elements of urban areas is one of many factors that has led urban developers to pursue a new strategy known as infill urban development. Urban infill development aims to create more sustainable urban areas by both halting the expansion of suburban sprawl and revitalizing urban centers by redeveloping previously developed sites (http://www.rff.org/rff/documents/RFF-DP- 10-13. pdf). Successful infill development can increase density, enrich the physical attractiveness of the area, increase the perceived sense of safety in urban areas and, of course, build communities. However, infill development faces challenges… at the center of the paper… or at the edges. However, the societal pendulum has recently begun to swing in the other direction, and many Americans are once again settling cities in search of a better lifestyle. Urban infill development helps make this new American dream possible. While urban infill development cannot solve all urban problems, it represents a start towards developing more sustainable and socially enriching environments in which to live, play and work. Like any other solution to remedy urban ills, the strategy presents its challenges. However, efforts have been made to make infill development attractive to both developers and existing urban residents. It's time to stop focusing less on all the ways infill development is wrong and shift focus to all the ways infill development is right: right for urban areas, right for urban dwellers, and right for a changing American society..