1. IntroductionThis report provides an overview of the market in South Australia for a new business related to clothing, footwear and equipment for sports and physical activities. Research needs to be done on physical activity habits in South Australia. Furthermore, the report examines whether the company name is suitable for the local market. An investigation into per capita income in South Australia is needed to understand whether there will be demand for the goods offered by the new company and whether the company will succeed. Furthermore, a study will be carried out on the market in the sectors related to clothing, footwear and equipment for sports and physical activities in order to determine whether the market is saturated or not and to discover some statistical keys also for the sector. Finally, it will be examined what should be the ideal location to locate the new business in South Australia. In this way, the distribution of the population in the region and any incentives that the local government could provide to new businesses will be examined.2. Physical activity in Australia Physical activity is a concern for the Australian population, according to Armstrong, T, Bauman, A and Davies, J. (2000) "A large and growing proportion of Australians see the health benefits of physical activity ...". This can be appreciated by the number of international awards Australians have won at international events. It is stated that “Australia has often achieved impressive results at elite level. At the 2004 Athens Olympic Games, Australia placed fourth overall in the medal table, behind the United States, China and Russia.” (Department of Foreign Affairs and Trade n.d.). However,...... half of the paper ......Footwear wholesale in Australia, shaky foothold: Sector struggles as operating conditions remain challenging, IBISWorld Industry Report F4723. IBISWorld Pty Ltd.SA Health 2007, Physical activity among South Australian adults: summary, accessed 02/09/2011, http://www.publications.health.sa.gov.au/cgi/viewcontent.cgi? filename=0&article= 1012&context=epi&type=additionalUnited Nations 2010, Human Development Report 2010. The Real Wealth of Nations: Pathways to Human Developmen, accessed 07/09/2011, http://hdr.undp.org/en/media/ HDR_2010_EN_Complete_reprint.pdfWeller, S 2007, Retail, apparel and textile manufacturing in Australia, accessed 06/09/2011. http://www.cfses.com/documents/wp29.pdfWorld Bank 2010, Gross National Income per Capita 2010, Atlas Method and PPP, accessed 09/08/2011, http://siteresources.worldbank.org/DATASTATISTICS/Resources /GNIPC.pdf