Topic > Case Study Wesfarmers - 889
Global Strategy: Organizations that adopt a global strategy focus on maintaining low costs. The product developed by such organizations is standardized and thus reduces operational costs. Marketing and production for these organizations will be handled from locations where the cost of operations is low (wages, rent) and production (employee efficiency, volumes produced) is high. Responsibility for the global strategy lies with the headquarters and the subsidiaries have no power. This strategy is recommended where the pressure to reduce costs is high and local responsiveness is low (Iwan,
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