Topic > Denny's Case Study - 1140

In 1993, the popular breakfast, lunch and dinner restaurant chain fell into a category of racism and discrimination. Accusations ranged from African Americans prepaying for meals to not serving minority people as quickly as their European American counterparts. The lawsuits that took place resulted in Denny's paying fifty-four million dollars in total. With the lawsuit behind it and millions of dollars lost, Denny's saw this as its time to reinvent itself. Ultimately Denny's, "a company that was once a shameful example of entrenched prejudice, is now a model of multicultural sensitivity" (Rice, F., & Faircloth, A. (1996, May 13). DENNY'S CHANGES ITS ​NOT SO LONG AGO, THE RESTAURANT CHAIN ​​WAS ONE OF THE MOST RACIST COMPANIES IN AMERICA. TODAY IT IS A MODEL OF MULTICULTURAL SENSITIVITY HERE'S THE INSIDE STORY OF DENNY'S ABOUT-FACE. national restaurant chain, agreed to pay today. more than $54 million to settle lawsuits brought by thousands of black customers who had been refused service or forced to wait longer or pay more than white customers (Labaton, S. (1994, May 24). Denny's Restaurants to Pay $54 Million in Race Bias Suits.).” “In one case, a black federal judge from Houston and his wife who had traveled for 18 hours said they were forced to wait at a Denny's in Yreka, Calif., for nearly an hour like white teenagers - the elders taunting them and they called them "niggers". (Labaton, S. (1994, May 24)).” “In another case, six black Secret Service agents assigned to escort President Clinton were refused a table at a Denny's in Annapolis, Maryland, while their white Secret Service colleagues were seated and served (Labaton, S. (1994 , May 24)).”These are some of the examples and lawsuits that...... half of the document...... decision and request for another day off instead (Rice, F., & Faircloth, A. (1996, May 13)). In the employees' defense, they may have felt that that specific day had already been declared a national holiday and that another day not recognized as such was being created. a company-wide vacation, while Anderson may have been upset by the emails, he took them as positive criticism and a way for the company to build even more instead of becoming defensive, demonstrating his management skills superiors the company enough to make employees disagree. The bad news is that we have more to do in education than we expected (Rice, F., & Faircloth, A. (1996, May 13)).” In doing so, Anderson opened the way for his employees, instead of closing it and referring only to his own decisions and ideas. He allowed his employees to provide their feedback