The actions taken to acquire other advertising agencies explain that the company's business strategy is suitable for its business environment. From the SWOT analysis it was recognized that the external threats of the company were the bad performance of the customer's product, to eliminate this threat the company has the opportunity to start a new venture where they conduct a paid product testing process and subsequently certify the quality of the product, through this process the company can have the opportunity to increase revenue and also eliminate the threat of false advertising. As already discussed above, the company's business revolves around related diversification in the creation of advertising and marketing products, using all existing resources the company has the opportunity to diversify to enter the media of reality shows, games or even daily soups, where you can get a lot more revenue. generated. When observed, the company's business strategy has not changed over time and has maintained the corporate structure in horizontal integration, maintaining a single industry strategy, and involving itself in the process of acquiring competitors to gain competitive advantage to achieve huge scale and scope of operations in different countries (Business Reference,