IntroductionThe growth of electronic commerce has been facilitated by the incredulous growth of the Internet and the explosion of its procedure which is illustrated as the advancement of selling and purchasing products, information and services between organizations and individuals all on computer networks including the Internet (Laudon & Traver, 2001). The Internet has brought theoretical changes to businesses around the world. It created a new business standard: e-commerce, in a cover story in Atlantic magazine, the late (peter Drucker, 1999) wrote: “in the natural psychological characteristics of e-commerce, remoteness has been removed. Every company must be competitive internationally. The rivalry is no longer local." tactical evaluation will result in the best reward, while making an investment in online marketing (Scanlon, 2009). Communicating with customers through the trade order to carry out planning and maintenance can be costly and premature. For example, these types of communication channels can be familiar, collect meaningful feedback from customers and evaluate their satisfaction, regardless of whether they are satisfied or not. However; Most consumers gather product information, compare costs, and then go to or visit a local store to make the purchase. Internet marketing is becoming an increasingly significant tactic for business to promote advertising and interact with more customers online. This is especially true in the context of Malaysia, where Internet shopping or online purchasing is still new and consumers are less familiar with and often more skeptical of online shopping, but little is known about them. Therefore, to know and understand the needs and desires of consumers, it is very important for us to conduct a survey and study to find out the impact of Internet marketing in IT industry in Malaysia towards customer satisfaction (Ahasanul and Ali Khatibi, 2007). it has increased rapidly in both developed and developing countries; with one of the fastest growing regions being Asia. Malaysia is spending $5 billion to build a super/large media corridor. In Malaysia, the development of the Multimedia Super Corridor (MSC) has brought much attention to the development and implementation of Multimedia. In this regard, the use of multimedia in marketing products and services has improved in local business activities. There is a strong assumption that online marketing services can support retailers in expanding new markets by offering real-time negotiations and feedback processing. Despite this, online sales or online marketing continues to develop as Internet-based businesses become more complicated; in fact, many users remain involved in online shopping.