Although Walmart was one of the first foreign retailers to enter to take advantage of the world's second largest economy, it has never been dominant in the Chinese market. Walmart's globally effective “everyday low price” strategy appears to be unsuccessful in the Chinese market. Customers in China are likely to purchase products for authenticity and quality rather than price. Thus, Walmart has not gained significant customer trust, despite its efforts to adapt to local preferences and compensate for the fact that it is not a Chinese company.