Kudler Fine Foods is an epicurean foodie for connoisseurs experiencing remarkable growth with a focus on increasing revenue, advancing operational effectiveness, and reducing the consumer acquisition cycle Kudler's main goals. Attached in this essay is the significance of the market research related to the expansion of Kudler Fine Food's line of marketing attack and the identification of the regions where Kudler requires further market research is needed. Additionally, a comprehensive analysis is examined on the value of competitive intelligence and allocation as it relates to improving Kudler Fine Foods' marketing strategy and tactics. Marketing ResearchMarketing research is an essential function in all aspects of the approach of a company when it relates to growth and diversification. As Kudler Fine Foods expands its services, it needs to know the competition. Therefore, market research continually helps shape the Kudler brand position in an effort to stay ahead of the competition. Additionally, market research helps Kudler's identify current and desired market share. Therefore, Kudler Fine Foods will have the ability to recognize areas where it is more powerful than its rivals. As a result, Kudler can hone in on these influential areas and implement a superlative strategy in an effort to stay ahead of the competition. Furthermore, market research will provide important conditions with reference to the target market, consumer opinions and the competitive situation. The needs and wants of buyers will also be addressed, which will provide concrete indications on the topic of the market... middle of paper... g what, where, why and how they will use increase marketing funds in an attempt to retain and attract new customers . Therefore, when Kudler chooses the most important components within its market research that are suitable for Kudler Company, then it will continue to be a leader in the epicurean food industry. References Perreault, W.D., Cannon, J.P., & McCarthy, E.J. Jr. (2009) . Grassroots Marketing: An Approach to Marketing Strategy Planning (17th ed.). New York, NY: McGraw Hill. Kudler Intranet Marketing Overview: Retrieved from UOP esource link https://ecampus.phoenix.edu/secure/aapd/cist/vop/Business/Kudler2/intranet/sm/marketingOverview.htmKotler, P. & Keller, Kuala Lumpur (2009). Marketing Management (13th ed.). Upper Saddle River, NJ: Prentice-Hall. Armstrong, G. & Kotler, P. (2009). Marketing: An introduction (9th ed.). Upper Saddle River, NJ: Pearson Education.