As the world becomes more and more populated, the inequality gap widens, and cases of large-scale environmental degradation continue to populate the headlines, there's no doubt that something needs to change. Social and environmental issues have existed throughout history, but traditionally the government has been responsible for responding to them. More recently, however, there has been greater attention to “Corporate Social Responsibility” (CSR), which, according to the World Business Council for Sustainable Development, can be defined as “the ongoing commitment of businesses to contribute to the development economic while improving the quality of life of the workforce and their families, as well as the community and society at large." (Visser, 2011). This report seeks to explore this admittedly broad term by asking the question: "What is the future of Corporate Social Accountability in relation to trends and changes in technology and transparency? Technology is also a broad term, but for the purposes of this report it will be examined by looking at social media and transparency will be considered from two different perspectives: company involvement in sustainability reporting, consumer involvement and business expectations. The Boston College Corporate Social Responsibility Index (CSRI) is used as the dependent variable to evaluate the future of CSR in relation to the central issue. This index provides individual scores for companies that represent the combined average of the general public's perceptions along three key dimensions: citizenship, governance and workplace. Several independent variables are also defined and projected in order to evaluate trends and changes in the technology and trans... ... middle of paper ... environment. For this to happen, sincere efforts need to be made on three fronts: governments, consumers and companies. Governments must work together to create internationally standardized mandates and regulations that promote CSR. Consumers and companies need to be in constant communication in terms of each other's actions and expectations. The Millennial generation in particular will be challenged to become business leaders who embed CSR into company values and strategy, rather than simply meeting minimum regulatory requirements. If this happens, innovative technology will emerge and spread globally, making the world more connected than ever. Consumers will have high expectations of businesses and their leaders, demanding that companies act proactively, rather than reactively, to social and environmental problems around the world..
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