How product complaint should be handled. Root cause analysis and mechanism to resolve the supply chain process that caused the complaint are also important. Feedback mechanisms such as email, SMS reply, feedback form, telephone feedback are examples of how to get feedback.8. Low category penetration currentlyThe penetration of many products in different categories is still low at different levels. In cases where the penetration of this product is higher, the per capita consumption of these products is relatively low. Therefore the possibilities for high growth in the future are also limited. The FMCG sector in India is investing time, money and efforts to increase product penetration in hinterland and other rural markets. The demand from the rural part of India for FMCG products constitutes 45% of the total demand for their particular category. Market penetration is one of the focus areas of all categories and therefore of the variety of product categories. Providing end customers with small or single-use packs of their favorite products will ensure that more end consumers can afford and try all of these products. As incomes grow, end customers will shift to more frequent purchasers of the products produced or purchase larger multipurpose products