Gan WangBUS 40117 March 2014Burberry's new strategic management in the global market IntroductionThe article focused on the recent change in the senior management level of Burberry. Burberry CEO Angela Ahrendts has accepted a new job as senior vice president of retail at Apple. Ahrendts has led the company through significant expansion as he has overseen the strong growth of China's luxury goods market over the past decade. The issue facing Burberry is whether the new CEO will keep the company capable of maintaining success in terms of revenue and profit growth? With growing fears of slowing growth in China's economy, the author seriously doubts whether the company will be able to recreate its glamorous era. Analysis Over the past decade of the company's great development, Ms. Arendts has helped Burberry develop a large market for luxury goods. Particularly in China, the acquisition of a £70m franchise in 2010 saw Burberry make big gains in the most important luxury goods market since 2000. Not only did it triple the company's market value, but he also retained the company’...