To retain these potential consumers or loyal consumers, companies adopt these customer retention techniques. As a result, if customer retention improves, even on a small scale, the result is actually a huge increase in profit. Maintaining close contact with its customers allows an organization to know the personal satisfaction of its regular customers and the ability to respond quickly to their needs and requests. For businesses to keep customers loyal to them, businesses will have to build a good relationship or interaction with their customers. No interaction with its customers means no growth in an organization. It is the basis for any consumer motivation and consumer