Burke's definition of persuasion goes hand in hand with Brochers', as highlighted below. Brohcers' definition is "Persuasion is the "coproduction of meaning that results when an individual or group uses language and other symbolic strategies to make the audience identify with that individual or group" (and their causes) (Brochers 17) The use of symbols is central to our definition of persuasion, and Burke developed a comprehensive theory called dramatism to describe how humans use symbols (Brochers 193). he theorizes that language is a way of acting: when we use words, we engage in action (Brochers 193). We “do” things with language (Brochers 193). but it has great power over those who use it (Brochers 193). His theory of dramatism provides a complex account of how words work to “cause” individuals to identify with each other (Brochers). 193). Burke states that humans are symbols (badly) used by animals (Brochers 194). Humans create symbols to name things, and these names contain an attitude (Brochers 194). An attitude is an introduction to an act; it is an “incipient act”. Language reveals our attitudes (Brochers 194). We cannot avoid showing our opinions to others when we use language; language shapes behavior and is strategic (Brochers 194). The symbols used by persuaders and how they use them are important determinants of their success (Brochers 194). One of the inherent characteristics of language is the negative, the speech act of saying that something is not something else; humans are the inventors of this concept (Brochers 194). This allows us to distinguish between elements of our world and also results in moral action; we are invented or moralized by the negative… at the center of the card… candidate (Brochers 196). The label of leader carries with it the attitude of power (Brochers 196). Symbols suggest a perspective from which we should look at something (Brochers 197). Language reflects our motives, and a motive is analogous to a situation (Brochers 197). Our framing reveals something about how you see others and your world (Brochers 197). Burke developed the pentad to discover such motifs. They are act (what is done), agent (the actor), agency (how), sense (where), and purpose (why) (Brochers 197). Knowing that audience members create ideas about their world based on one or more of In terms of the pentad, Burke theorizes that persuaders can use language to structure audience members' worldview (Brochers 197). A persuader can focus on the terms of the pentad that would be conducive to his persuasive goals (Brochers 197).