Is it possible for a company to lose some strengths in corporate social responsibility on its websites, even with advances in ? The NBA may have just found a way to do it. Websites are a company's database containing all public information. Over time, websites have become more and more detailed thanks to technological advances such as computers, but the goals of websites have remained the same. The main goal of a website is to attract and inform the audience about what the specific website or company offers. The NBA website is no different than the typical website. Many different links can be found on the NBA home page that will lead the audience to secondary sites and the welcoming feeling that the home page conveys to the audience will only benefit that specific company. The question, however, is: has the NBA's website changed in recent years, and how have the changes represented the NBA's corporate social responsibility to the public? You can answer this question if you look closely at the implicit and explicit appeals of the website, including the previous version and the current one. Expressing different forms of corporate social responsibility, the NBA website appears to have changed its focus from a general view of what the NBA and its players are doing off the court to. 19, 2006. In this version of the NBA website, the public will see an overview of what the players and the NBA itself are doing in various aspects. One way to understand this is to see how much more space the NBA Cares organization has in the 2006 version of the website. NBA Cares is an organization where NBA players help give back to certain communities. T...... middle of paper ...... increased in size or length to include articles about the NBA Cares organization or to see what the NBA is doing around the world. The only thing that seems to be stronger in the current website is the social media aspect, and this could be argued because the social media sites featured in the current version did not exist in 2006 or at least were not widely used. In all other respects, the current version lacks strengths compared to the 2006 version. Conclusion The idea that the NBA changes its method of achieving corporate social responsibility is correct. However, along with the change in methods, the NBA also appears to be losing some steam when it comes to its corporate social responsibility. The question of why the NBA chooses to be lacking where it previously wasn't can only be seen as a shift in what really matters to the company.