It is critical that people understand concentration of media ownership, also referred to as media consolidation. This term refers to a policy whereby a few individuals or organizations control a growing share of the mass media. Research reveals increasing levels of consolidation with many media industries already heavily dominated by a very small number of organisations. Media consolidation is closely related to issues of editorial liberation, media bias, and press freedom (Common Cause 2007), which are usually discussed by those who consider it dangerous to society. This article will argue that Internet media consolidation is detrimental to society and that the federal government should not hold the door open to continued electronic media consolidation. I will contest this point by discussing the implications and effects of media consolidation on businesses and citizens, taking a closer look at some media consolidation proposals from large organizations, and how we might negotiate a difference between the economic freedom of large media companies, which could be necessary to keep them viable, and citizens' needs for access to media at a fair price. The implications and effects of media consolidation became a topic of great debate in the late 1960s (Anderson 2002). Currently new writings on the topic appear every day. Some topics of discussion include; consolidation is seen as a predecessor of global capitalism, the traditional notion that the media has a public interest obligation is diminished, and media audiences are treated as consumers rather than citizens (Anderson 2002). One topic concerns the positive effects on businesses resulting from media consolidation. The...... middle of the paper ......and Press. 2008. Network. 17 September 2011. .Huebsch, Russell. “Positive Effects of Media Consolidation.” EHow. Demand Media Inc. 2010. Web. September 15, 2011. Lewis, Peter H. “Uunet and MFS Plan Merger as Internet Meets Fiber Optics.” The New York Times. May 1, 1996. Web. September 14, 2011. .McChesney, Robert W. "Making the Media Democratic." Boston Review. 2009. Network. 16 September 2011. .Shah, Anup. “Media Conglomerates, Mergers, Concentration of Ownership.” Global problems. January 2, 2009. Web. September 14. 2011. .