Although, in terms of brand appeal, Apple is still in the lead, but when it comes to marketing combined with strong product operational strategies, Xiaomi represents its strong competitive strengths. Other low-end manufacturers may offer similar quality but lack the buzz that Xiaomi is capable of generating. Top-tier names like Apple and Samsung can generate excitement, but they can't come close to the price. “Whether he can reach the next big milestone of becoming a global player will be his next big challenge" –