Zhao says that micro-blogs and social media play an important role in building brand loyalty. Microblogging sites offer real-time online communication capabilities. Creating business micro blogs, also known as brand micro blogs, has its own power and can be a vital marketing plan for various businesses. Customers can select certain brands or products to match their personality. Various marketing activities are then employed to attract consumers through the creation of a positive and compelling brand personality. Furthermore, brand personality also strengthens consumers' communication with brands and further enhances brand loyalty and brand equality. In terms of brand loyalty, we have hardly discussed brand personality and how that helps build brand loyalty. Social media marketing is about interacting with the online community. By building brand loyalty, companies will be able to position themselves in the market and influence customer preferences. Social media is inexpensive and marketers always prefer to communicate with them