In addition to giving the public more control, they are also allowed to use the Internet as a form of mass communication, which is the purpose of the media. Chaffee and Metzger (2001) argue that with the arrival of media convergence the mass media are now able to focus on their communicative aspect. They point out that previously mass media were only a form of one-way communication, but then digitalization made two-way communication possible, even on a mass scale. A type of media where producers and users have a feedback loop (Dwyer, 2010). In addition to this, the Internet also provides social networking sites, which can be used to access multimedia forms (Dwyer, 2010). Social media sites like Facebook allow audiences to communicate interpersonally. YouTube and blogging sites offer the public the ability to create and publish their own content. The old use of mass media is beginning to converge in the digital