Only then can one understand how it was changed and transformed into its present state in the century-old society. Along with Peter and Simonson (2004), Turow (1992) supports the idea that mass communication has not simply died out, but is “just different now from what it was in its formative era” (p. 2). This “formative era” refers to the 1920s and 1960s, when mass communication included radio, television, newspapers, and magazines produced by media institutions (Chafee, S. & Metzger, M., 2001, p.366) . These traditional forms of publication and broadcast were limited in space and time, in the sense that one could only watch the news on television or listen to the radio at the time of broadcast, in the location of the devices themselves. The rendezvous nature of traditional mass communication meant that mass audiences could “laugh at the same jokes at the same time,” simultaneously (Chafee, S. & Metzger, M., 2001,