Conceptualizing Engagement The plethora of consumer behavior and social psychology literature on engagement suggests considerable interest in this construct. There is, however, no common conceptual or methodological framework for its examination in either publication (Laaksonen, 1994; Jain and Srinivasen, 1990; Rothschild, 1984; Zaichkowsky, 1985; Traylor and Joseph, 1984). Three main perspectives of engagement are evident in the existing literature; product-centered, subject-centered, and response-centered orientations (Finn, 1983). The product-centered perspective defines involvement as the perceived importance of the product to the consumer, i.e. whether the product is trivial and therefore not important, or serious and centered therefore important. The subject-centered view holds that consumers differ in terms of involvement variables. Three subgroups of subject-centered definitions have been postulated. They include interest/importance, relevance (goals/consequences), and commitment (ego involvement). From this perspective, involvement has been defined as the level of interest the consumer has in a product category or how important it is to him; the level of consumer involvement with a product to the extent that it is related to some attainable goal or concerns information that will have a direct impact on him; and the level of commitment the consumer shows to his or her position on an issue (Greenwald and Leavitt, 1984; Rothschild, 1984; Simon, 1967). The final alternative perspective sees engagement as response-centered. This view holds that involvement is the active participation in information processing (Engel & Blackwell, 1982; Bettman, 1979). Despite the many and varied definitions of consumer involvement that have emerged in the literature, two common ideas emerge: first, involvement is a multidimensional construct (McQuarrie and Munson, 1986; Laurent and Kapferer, 1985) and, second, it is a motivational force that can help explain various behavioral outcomes (e.g., number and type of choice criteria, breadth of information search, duration of decision making, variety seeking, and brand switching). The multidimensional aspect of involvement has been demonstrated by various researchers who suggest that the dimensions include: Regulatory involvement - the importance of the product class to values, emotions and... the center of the paper... groups to take the control of your reproductive health. To improve public health, social marketing focuses on changing prevailing attitudes and behaviors at all levels. To do this, people must believe they are at risk. They must feel confident that they have the power to change their behavior, and the new behavior must be compatible with prevailing cultural norms. Furthermore, healthcare providers and retailers must often be convinced that the products and services promoted are necessary, safe and socially acceptable. Greater impact on health. Social marketing is considered one of the most effective types of public health interventions because it offers measurable results. The ultimate goal of social marketing is social impact. In the public health sector, this translates into a reduction in risky or unhealthy behaviors which can in turn impact the spread of disease, chronic malnutrition or uncontrolled birth rates. The impact of social marketing is often measured in terms of CYP (years of contraceptive protection), reduced prevalence of diseases such as sexually transmitted infections, malaria and foodborne diarrhea or.