Artificial intelligence is omnipresent: what we once considered futuristic technology will soon permeate all spheres of life. So what impact will it have on business and the world at large? In his book, AI Superpowers, Kai-Fu Lee, a prominent Chinese IT investor with executive experience at Google, Apple and Microsoft, focuses on four waves of artificial intelligence, their current and future use cases. The Four Waves of Artificial Intelligence According to Lee, the four waves are Internet AI, enterprise AI, perception AI, and autonomous AI. Artificial intelligence on the Internet is already familiar to most of us: There are recommendation engines out there, which collect data from your browser and offer you exactly the information you are interested in based on your browsing behavior. Facebook seems to know exactly what you're thinking, as do YouTube and Amazon. This is the Internet's artificial intelligence at work. On the Internet, AI is powered by data submitted by users: clicks or non-clicks, likes, comments, shares, and time spent on a web page. But the future will take AI on the Internet even further. What started now as a complex data analysis, drawing a detailed portrait of your personality based on your web browsing behavior, will soon lead us to a fully personalized Web, tailored to your wants and needs, with even titles rewritten to suit your individual tastes. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay Chinese content aggregator Toutiao already uses natural language processing (NLP), computer vision along with data analytics tools to offer users fully personalized news feeds, based on detailed analysis of preferences and of behavior. The platform now has 120 million daily users and appears to be setting the standard for Web 3.0. Enterprise AI, on the other hand, will work with data previously recorded and sent during our interactions with financial, healthcare, legal, and corporate institutions. . Using complex data analytics, which, unlike the human brain, are trained to detect and process weakly correlated data, business AI can predict future health and well-being, financial status and social behavior. For example, it can predict the likelihood of becoming a regular offender, whether you have a history of criminal cases, and even the likelihood of being involved in a car accident. Currently, the Chinese mobile app SmartFinance, aimed at mobile payments and microloans, can determine your ability to repay loans based on seemingly unrelated data stored in your phone. In the future, the same approach applied by insurance, healthcare, travel and legal institutions will change our habits and lifestyles forever. Perceptual AI might seem like we're entering the realm of science fiction, but it's actually our nearest future. Smart homes and IoT, AR and VR devices combined with artificial eyes, ears and other sensors will erase the boundary between digital and physical environments, and the online-merged-offline (OMO) world will enrich physical reality with the variety and infinite opportunities of world. Network. Imagine what it would be like to walk into a grocery store and be reminded by a personalized virtual assistant (aware of your nutritional needs and family status) toget vegetables and milk - and pay with your face instead of your credit card since there are facial recognition systems everywhere. But the final frontier of Artificial Intelligence, according to Kai-Fu Lee, will be autonomous AI. Equipped with all sensory and intellectual capabilities, machines will finally be able to function on their own as separate entities. This, in fact, is happening now, as Elon Musk promises to take a first ride in a self-driving car by the end of 2018. According to Musk, autonomous vehicles will become common in the next decade. Driving your own car could soon become a recreational hobby, just like horseback riding. This, of course, will involve building smart roads that are equipped with sensors and allow cars, roads and vehicles to interact with each other. Furthermore, all manual labor in manufacturing and agriculture will be done by machines. AI Technology and the Future of Work This brings us to an important question: How will AI transform the way we work if so many human jobs are becoming obsolete? McKinsey & Company predicts that nearly 800 million workers worldwide could be replaced by machines by 2030. What will happen to the human workforce? Which professions or human roles will make sense in a digitally transformed world? In his Forbes article “7 Job Skills of the Future,” big data expert Bernard Marr answers this question: Jobs that require compassion and empathy, critical and strategic thinking, imagination and creativity will prevail. Supporting and maintaining IT systems will still require a human approach, at least until their deep learning capabilities teach machines to take care of themselves. Certainly, with the advent of IoT and the significant increase in Internet-connected devices, cybersecurity experts will be in high demand. AI and cybersecurityAI technologies are ambiguous from a security perspective. Machine learning and data analytics used for malicious purposes could lead to drastic effects and cybercrimes on previously unthinkable scales. They can also be used to detect cybercriminals and develop strong defense mechanisms. It's no wonder that IT companies, from tech giants to start-ups, are working to harness the power of artificial intelligence to strengthen cybersecurity. Fortunately, the skills needed to use AI for malicious attacks will not be available to most cybercriminals, according to some experts. But that might just mean that cybercrime will become more organized. Today, cybersecurity is a rapidly developing branch of artificial intelligence, and the market for security solutions is expanding, with players such as telecommunications company AT&T or defense company Raytheon entering the business. But cybersecurity isn't the only industry impacted by AI: IT outsourcing is now being disrupted by AI. AI Outsourcing Revolution Artificial intelligence and robotic process automation can speed up production, ensure better quality control, and ultimately increase company revenues by many hundreds of percentage points. Chinese businesses are already replacing their human employees with robots and achieving dramatic increases in production rates. So why haven't all companies jumped on the AI ​​bandwagon yet? We can attribute China's success in adopting AI to the simple. .