Preceding our marketing plan, the expected result will be increased net sales, typically from our recent Model S, as well as the Model generation; and a decrease in cost of goods sold, which is the result of completing infrastructure and reducing research and development costs. These factors combined will result in an eventual increase in net profit. In fact, during the year ended December 31, 2012, Tesla reported total revenues of $413.3 million, a 102% increase over total revenues of $204.2 million for the year ended December 31. December. , 2011. Automotive sales revenue of $385.7 million increased 160 percent over the year ended December 31, 2011, driven primarily by the start of Model S deliveries in North America. (Tesla Annual Report, exhibit) As a matter of fact, new products have been proven to have a direct relationship with increasing net sales. Furthermore, by 2014, with the innovative dual-motor all-wheel drive system, the Model We expect a minimum 25% increase in net sales from new products alone by 2015. In addition to product innovation, Tesla will also open more sales centers. Because “Tesla markets and sells automobiles directly to consumers through an international network of company-owned stores and galleries, the stores and galleries are highly visible and premium outlets in major metropolitan markets” (Tesla Annual Report). Customers will experience a different shopping style than traditional car dealerships by dealing directly with Tesla sales staff. In 2012, Tesla opened eighteen additional locations operated with this concept to meet growing customer needs. In total,… middle of paper… all 35% profitability by 2020. Last but not least, the value of Tesla stock is also a big concern for both the company and investors. Tesla's initial public offering price in 2010 was $17.00 per share, however, by the end of 2012, it was increased to $35.28 per share. Recently, starting in May 2013, Tesla's stock price has seen a huge boost, from $40 per share to over $100 per share. Clearly, investors have positive expectations towards the electric vehicle market, in particular they have faith in the innovator of the electric vehicle market: Tesla. Therefore, together with all the actions that Tesla is performing and will perform, we estimate that Tesla will perform better in the future and that Tesla's stock price will continue to maintain an upward trend with periodic fluctuations. By the end of 2015, Tesla's stock price could reach more than $200 per share.