Kenneth Lay was the CEO and president of a successful energy trading company called Enron. Kenneth Lay was born on April 15, 1942 (Johnson, 2004). His company was widely known for having the most innovative accounting procedures. Kenneth Lay grew up as the son of a religious Baptist family. Kenneth Lay is also an educated man; his highest academic achievement is a PhD in economics. Kenneth Lay also served in the US Navy for about 3 years. Kenneth grew up knowing that he always had to provide for his family. Kenneth Lay married a woman named Linda and in total they have five children. Kenneth Lay was once seen as a “good man” due to his charitable commitments and dedication to minority communities. However, in today's society, Kenneth Lay is best known for being one of the biggest conspirators of the world-famous pension destruction and the Freud scandal. Kenneth Lay was at the peak of his career in April 2001, when Fortune magazine stated that Enron was the seventh largest company in the United States (G.Velasquez, 2006). However, Kenneth Lay's successful journey took a terrible nosedive six months later when his company declared bankruptcy on December 2, 2001 (G. Velasquez, 2006). The bankruptcy of Enron is considered one of the largest corporate failures in US history. During the trial Kenneth Lay continued to maintain that he had done nothing wrong and had no part in what happened to his company and placed the blame on Andrew Fastrow. Kenneth Lay's company was later convicted of wiping out $60 million in market values, 56,000 jobs and hundreds of employees' life savings. Kenneth Lay claimed that Fastrow was responsible for the entire pension cancellation operation. Also there are m...... half of a sheet of paper ...... and Andrew Fastrow was depositing a small amount of money (also known as an entity) into accounts with unusual names like Jedi and Chewco. By camouflaging these reports they were never entered into the data systems (Velasquez, 2009). Therefore the money laundering scheme would not be easily discovered making the punishment unlikely and the reward higher and more valuable. Furthermore, since Kenneth was covering up the company's losses and making investors and employees believe that the company was making profits instead of losing drastically. Kenneth knew that his investors and employees trusted him. And as long as he made it seem like the company was on the right track, no one would get suspicious or question him. Therefore this allowed him to choose his goal very well and plan his entire scheme perfectly as those who fall into rational choice theory do.