A proactive strategy is "a socially responsive strategy in which a company anticipates a problem before it occurs and does more than society expects, taking responsibility and addressing the problem " (Williams, 85) . A more minimal social responsiveness strategy might require us to move forward and try to maximize our profits and adapt our policies as we go. However, as part of a proactive strategy, we anticipate possible reactions from the community and our employees and retain the employee as it is in their best interest. It has been shown that adopting a proactive strategy is not only beneficial for stakeholders but also for shareholders since there is “a small positive relationship between social responsibility and economic performance that becomes stronger when a company or its products have a reputation positive on a social level". responsibility” (Williams,