Advertising and commercials have been an integral part of American history for many years. Since the invention of the newspaper, people in the United States and many other countries have been greatly influenced by advertising. These ingenious tools are used to make people want to buy a product or contribute in some way to the success of a product. In more modern history, advertising has been implemented in television and other mass media. Since so many people watch television every day, it's the perfect tool to advertise with. Additionally, advertisements must be interesting and have enough appeal to actually capture the audience's interest. Geico auto insurance company understands this concept very well. This company literally has a whole arsenal of commercials that connect in some way and make everyone who watches laugh. One of the most recent commercials created by this company is about old MacDonald and his spelling ability. This particular advertisement uses many effective marketing strategies to try to convince people to purchase their own car insurance instead of a similar product. This single commercial is perfectly in line with Geico's overall marketing strategy which relies heavily on releasing groups of iconic commercials with lots of humor and witty banter. The commercial focusing on old MacDonald is surprisingly funny. Start in a room with a male and female employee during their lunch break. The man sees a Geico ad conveniently placed in a magazine. After noticing this, he reads the classic Geico slogan, "fifteen minutes could save you fifteen percent or more on your car insurance." In response, the employee notes that everyone knows… half document… a company that will save you money on car insurance. This is a win every time for Geico and the customer. No matter what happens, commercials will always be very important to America and the world. People are easily influenced by the power of advertising. As seen in the old MacDonald Geico commercial, people's emotions can be affected by a short clip just as easily as a thirty-minute television show. This fact is actually an important part in creating the desire in the public to want to purchase a particular product. It is even more effective when it is shown to the masses using modern technology, such as television and the Internet. Geico has a complete understanding of these concepts thanks to the Martin Agency. As long as Geico continues to innovate new ideas in advertising and continues to bring fresh and fun ideas, it will thrive in the world of marketing..