Convenience is the most important criterion for a satisfying shopping experience, and searching for parking can potentially discourage otherwise happy consumers from coming to the store. Risks: Risks are an integral part of a business strategy and cannot be completely avoided. Analysts warn that Trader Joe's may lose its "quirky cool" feel as it expands and opens more stores. The company should balance very carefully to maintain the unusual and friendly image of the nearby store while at the same time expanding nationwide. Nowadays, no company can ignore the importance of effective analysis and an in-depth understanding of consumer preferences; but Trader Joe's must be very careful when implementing a loyalty or similar program to collect consumer information. The company should not suddenly start offering discounts or promotions with a loyalty card as this could affect the value proposition of the everyday low price in the minds of consumers. The company's lack of presence on social media could be another reason for its appeal among fans. The company needs to be careful not to lose this as they develop their social media presence and start communicating directly with them