285). People brainstorm even when they can't decide where to start looking for solutions. For example, if someone has a project coming up but doesn't know what topic they want to write about, they might brainstorm for ideas. Brainstorming can open doors to ideas you didn't even think you could do because you can't evaluate ideas while brainstorming. Brainstorming also allows people to be creative, which is the effect it had on us when it was possible to brainstorm