In recent years, SMS has had a notable increasing involvement in marketing practices, it has been used with other traditional media, such as print advertising, television commercials or other broadcasts, to enhance efficiency of the countryside (Zhang and Mao, 2008). It has been argued that SMS itself allows you to broaden the reach and effectiveness of your campaign due to its interactive ability to create a viral effect. Wohlfahrt (2002) explained that when recipients receive a message, they forward it to other people in their contact list, and it was demonstrated by Kroeber-Riel and Weinberg (2003) that messages delivered by familiar senders were viewed more reliable than they were. those sent directly by advertisers. From the marketer's perspective, messaging helps to increase the rate of interaction from recipients, because advertising with financial offers or promotions will be sent to consumers while they are actually shopping (Zoller et al, 2001). Furthermore, SMS itself allows the sender and receiver to interact immediately, so that mobile advertising produces a direct and rapid response from consumers (Boonmark, 2006). Furthermore, cell phones are ubiquitous and convenient because they are very personal and always kept within reach. 1 meter of the user's body during the day (Sirivastava 2004 and Haghirian et al., 2008). Therefore, SMS advertising allows marketers to reach consumers virtually anytime, anywhere via their mobile devices (Boonmark, 2006). It helps marketers to get closer to the consumer since the mobile phone is a communication that is part of the consumer's daily life (Forrester report, 2001). Therefore, information sent to mobile devices also tends to capture the attention of recipients because the information is read completely and immediately upon receipt. (Barwise and Strong 2002). SMS is also a low-cost medium compared to other types of direct marketing (e.g. telephone marketing, email marketing, direct mailing) (Dickinder et al., 2004). SMS can capture tens of thousands of consumers with a low budget compared (Leppanieni and Karjaluoto, 2005). There are various ways in which SMS has been used as a medium. Because SMS provides a variety of response capabilities such as message-based responses, call-based responses, and mobile web landing page responses (see Appendix D, MMA, 2009b), SMS is used to solicit engagement from users of the telephone (Dickinder et al., 2004). . For example, an SMS will be sent with the hyperlink that will allow phone users to click to make a call (or click) to purchase, download, vote, compete or win a prize. Studies by Boonmark (2006) found that messages were sent with different types of appeal, such as rewards, love, and emotional appeal..