Hankinson model (Relational Network Brand Model, 2004) The model provided by Hankinson is represented by a brand core and four categories of brand relationships, which they are dynamic and evolve over time. The brand core represents the identity of a place, defined by three elements: (i) brand personality, (ii) brand position, and (iii) brand reality. The four categories of brand relationships identified by Hankinson are: (i) Consumer Relationships, (ii) Brand Infrastructure Relationships, (iii) Media Relations, and (iv) Primary Service