It is argued that he has no problem moving between the "gangsta" and "businessman" image, maintaining the image of a dangerous gangster while emphasizing his background and history to give authenticity to this, for example talking about when he was shot, while examining and developing business opportunities and appearing on mainstream talk shows such as Graham Norton. hooks (1997) further argues that through his music and videos such as get buy he sells commodified blackness for white audiences to consume so they can experience transgression for their own.