The state allows the sale of tobacco products on manufacturing lines and yet prohibits tobacco advertising. The country collects excise revenue to ease the financial crisis and benefits from sponsorship of sporting and cultural events, but denies companies a level playing field through the ban. Through advertising the objective of presenting products or services is achieved. However, the government's aim is to discourage adolescents from consuming tobacco products and to give itself the powers to launch an anti-tobacco programme. In India, as a developing country, consumption is growing, while in developed countries it is decreasing, so banning advertising has become the first step to discourage smokers, forgetting the impact of the decision on consumption.