The media play an important role in the lives of each of us and have a great influence on the actions in which we participate on a daily basis. Although adults do not usually fall under media pressure, children and adolescents are highly sensitive to what the media tells them to do and what is "cool." A major action glorified in the media is smoking and pushes minors into taking up this horrible habit as an attempt to be happy or somehow resemble their favorite celebrity. The media and especially holly wood both contributed to an era where people smoked and are a direct cause of the increase in youth smoking today. Before the health risks were discovered, in the 1960s, Hollywood's fascination with smoking began, and as a result, by 1965 50% of men and 33% of women smoked cigarettes. (http://www.tobaccofreeca.com/) Popular television programs and commercials featured actors smoking and having fun, becoming happier, which the viewing public saw as something they could do and enjoy. Actors and actresses were encouraged by tobacco companies to be shown using their products, which is what caused a spike in tobacco use in films and television shows during this period. The most famous and influential actors were chosen to appear in commercials with the aim of increasing the sale of tobacco consumption for that particular company. (Elfenbien) Using this tactic, viewers would see their favorite celebrity smoking and think to themselves that's what they were supposed to do. do to be like them or potentially become famous. This then caused the smoking rate to increase from 19.2% of American smokers in the early 1900s to 44.2% of American smokers. (Elfenbien) It was as if a social revolution had occurred because Americans all over the United States... paper medium ......www.statisticbrain.com/ )Hollywood and the media themselves concluded that they are a direct factor to influence young people to smoke. With this starting in the 1960s, it has reached the present day and is still an ongoing problem. Young people are too easily manipulated by celebrities and their favorite media into believing that smoking is something that will make them cool and make the people in their lives as important as them. Even with tobacco broadcasting regulations, this is still a problem and will continue to be even if more protocols are put in place to ban smoking in the media. Ultimately it is impossible to completely ban it and prevent young people from seeing smoking. Whatever happens, the media will have some kind of influence on this behavior and, as a result, it will continue to occur for so long..