Neutrogena Products in the UK should support their campaign on the use of anti-aging products and this should allow them to change the product packaging design to meet the demands of their consumers. As time goes by, consumer demand changes and so do their competitors. This means that personal selling should have a way to get data from wholesalers, consumers, and retailers. This makes personal selling a connection of agents who can work their way down every street as soon as the original market becomes a success. Advertising and public relations are exceptionally important in creating an effective campaign. Once the personal selling along with the promotional campaign is in place, the advertising campaign must be followed by placing adverts in all major UK newspapers. This must contain important information about the use of anti-aging products in newspapers and online editions of newspapers. Advertising promotion would be better if it did not link anti-aging products with anti-wrinkle products. Anti-wrinkle advertising should highlight ingredients that help, stop and/or reduce the wrinkling process. Once again this statement must be supported by evidence provided by scientists in this field. It doesn't hurt to include quotes and findings from the scientists who researched the product on how the ingredients interact with your natural chemistry. There are many scientific laboratories that should be used to perform these studies and allow researchers to produce the necessary evidence for product promotion. As for the UK, they seem to have plenty of bases available for paper trading around the world. It seems like they have an excellent marketing team and an outstanding scientist who can continually improve their products for middle-aged women around the world. Their strategy of joining forces with Johnson and Johnson helps them tremendously in the healthcare sector. This created an advantage for Neutrogena on its anti-aging products and the quality of that product's healthcare. As a middle-aged woman, I too feel that Neutrogena has a greater understanding when it comes to concerns about aging in today's world. In order to market your product locally or internationally you must be able to connect with your target audience on their level and in their lifestyle. Marketing can be an exciting business to discover. I can't wait to apply everything I've learned from this course in the marketing department of my business.