Topic > The use of metaphors - 2528

Metaphor is an influential feature of language. The use of metaphors is evident in the world as it is used in contexts ranging from everyday conversations to literature to its application to scientific theories. However, achieving a standard understanding of the theory or meaning of a metaphor is difficult. This is because metaphors seem to straddle many important boundaries: between language and thought, between understanding an individual word and understanding the relationship between words, and between rational communication and mere causal association. Therefore, many metaphors are open to a whole host of different interpretations, some of which can vary enormously from each other. In A Better Way to Think About Business, Solomon attempts to refute the many metaphors associated with business and concludes by classifying them as miserable myths. These metaphors include: “It's a jungle out there!”, “Business is war,” “Business is an efficient money-making machine,” and “Business is a game.” Solomon not only sees these metaphors as negative representations of business, but also believes they are mistakenly associated with business in general. This article will test Solomon's interpretations by clarifying alternative analyzes of these selected metaphors. Regarding the Darwinian concepts of “survival of the fittest” and “there's a jungle out there,” Solomon interprets these metaphors as illustrating business as competitive, and not always competitive. Right. He refutes these metaphors by stating that business “is (or should be) anything but uncivilized and devoid of rules or fairness” and that “competition [should] take place not in a jungle but in a well-ordered society that is at service and depends on" (G...... half of the document ......completely applicable and provides an appropriate way of thinking about business. In conclusion, metaphors provide a basis for open interpretation and ambiguity. How one interprets a The meaning of the metaphor would influence how one feels about its relevance and applicability to the context in question. Solomon's presumptions regarding the symbolism in the metaphors discussed were different from mine. While Solomon felt that the metaphors projected a. negative and false image of business, I felt they presented a realistic and appropriate portrayal, while he insists that metaphors should not be the way you think about business, I believe it is. In short, while supporting mutually valid reasons for our conclusions, Solomon and I both offer differing opinions on whether the use of the metaphors discussed in this essay are actually a correct representation of business or not.