Personal selling of Neutrogena will have to be the marketing strategy to be launched before the full advertisement is published in various media. A personal selling campaign strategy should be promoted in selected cities with large populations located in the UK, which can also be recognized in other cities across the country. Neutrogena's determination is to evaluate the real desires and needs of the ultimate target audience, i.e. middle-aged women, and to further emphasize its achievement in the awareness of the more mature audience. “Even for Los Angeles-based Neutrogena, the sale was timely, as its management nears retirement,” Hofmeister, S., 1994. Through personal selling of Neutrogena products, the company could see the information gathered on the effectiveness of products through advertisements. Of course, it should persist for some time due to the promotion of the advertising campaign. For example, sellers would be able to track and convey the data collected from the created feedback form format, awareness focus, their wishes, summary, etc. With this personal selling style, Neutrogena's strategy must formulate a plan to sell the product directly to the target consumer and make them more aware. This is if the marketing strategy is not producing the expected results. “The marketing process involves the following stages: understanding consumers; create values ​​for the customer; build strong relationships with consumers; creating a marketing strategy; and capturing value from consumers”, White, 2012. The way it works is the rating… in the center of the card… maximum attention from each of the ratings. Place a photo of how the light reflects and shows no signs of wrinkles or aging which should be revealed in an ad copy. This announcement should contain supporting information about how light might reveal such a claim. The advertising campaign should have current research and statements available to support this claim. Some quotes from reliable sources should be provided on how antioxidants and water-binding ingredients, as well as elements, work together on the outer layer of the skin. The best advantage in this style of campaign would be to undergo qualified tests performed by independent companies along with comments from famous people who need to maintain their youthful appearance, which can prove that the anti-aging contents of the product are great for promotion. to look younger.