Target marketGreen & Kriegar (1991) states that the target market is that segment of the market to which a particular product of the company is aimed. It is often classified based on age, gender, geography and socioeconomic analysis. Hertfordshire Computing targets local consumers, particularly students and office commuters. Since the company specializes in providing sales services to customers who do not have computer skills and knowledge, an ideal customer would be the school or local office looking for the optimal machine according to their needs. But the company's employees also have trained IT technicians ready to answer questions and help tech-savvy customers looking for updates. Services will also be provided to local offices and shops that wish to purchase a one-off or computer network to help them run their businesses. Positioning and brandingLocationHertfordshire Computing aims to position itself in the local market alongside other specialists and large players to serve consumer needs. But since it is mainly aimed at students and local offices, it differs slightly from its consumers. Since it is necessary to develop a website due to the competitive rules of the industry, the company would encourage consumers to purchase products in its store since it can provide customers with specialized service. Therefore the main objective of the company is to position itself along the lines of an excellent sales service and after-sales support company that can understand customer needs down to the smallest details. BrandingAccording to the Business Dictionary (2010) “The entire process involved in creating a unique name and image for a product (go……middle of the paper……• Reach out to all local universities and businesses• Carry out a research program of market after 6 months with existing and potential customers. Marketing communication objectives• Expand 10% awareness of the company one week before launch among the population in the local area.• This will be measured through the use of a survey. Gain 70% awareness of the company and services provided in the first 3 months •. Gain 25% of the local IT market share in the first year. Integrated Marketing Communication This part highlights the integrated marketing communication plan for the. starting the new business in the local area. The plan would assist management in the techniques that must be employed in order to communicate with their potential customers and inform interested parties about the direction the company intends to follow..