Source: Revenue and Profit, Walmart Journal, 2015. Business Strategy The company's strategy is centered around the "everyday low price philosophy." Wal-Mart seeks to provide value to its customers by providing basic necessities (grocery, pharmacy, etc.) as well as more discretionary purchases (entertainment) at the lowest prices possible. Wal-Mart is able to provide goods at deep discounts through aggressive cost-cutting efforts and improvements in operational efficiency and supply chain management. One area the company has recently focused on has been eCommerce and management believes it can continue internal growth through this channel. As of its most recent earnings release, the company believes it has increased its eCommerce share in all key markets. This will continue to be an area of ​​focus in the future. International attention will be focused on expansion and improving operational efficiency. International segment margins have lagged behind remaining segments, and management has set a goal of improving net and operating margins through aggressive cost cuts and increases in operational efficiency. Walmart's legendary EDLC (everyday low cost) and EDLP (everyday low price) strategy helped