Some of the services offered are online payments, listing solutions, transaction security and authentication, instant messaging, member reputation, and after-sales services such as warranty programs. All these services have accelerated the company's success. Pricing is another strategy that has led to Alibaba.com's success; the company has adopted a number of pricing strategies such as; product line pricing, penetration pricing, and discounts. These pricing methods used are fair to business-to-business customers and have increased the company's sales. Small and large businesses have the option to use the free member service provided by Alibaba, which will allow them to publish 50 product publications but with the fourth priority and no product showcases. If the business wants to have higher priority, unlimited product posting, product showcases for up to 25 products, and many other benefits including personalized customer service, it can opt for basic, standard, or premium packages starting at $699 all 'year. Alibaba uses complementary pricing here by offering basic services and having the ability to add features to make the e-commerce experience smoother. Below is the table that better explains the topic