Gamification: It's Serious BusinessWhat is gamification? Gamification is the process of taking something that already exists – a website, a business application, a online communities – and integrate game mechanics to motivate participation, involvement and loyalty through rewards, challenges and competitions. Gamification takes the data-driven techniques that game designers use to engage players and applies them to non-gaming experiences to motivate actions that add value to your business. .GamesWhen people hear the term gamification, they probably imagine games created for commercial purposes. But gamification is a process rather than the creation of a new product. It's about amplifying the effect of an existing core experience by applying the motivational techniques that make games so engaging. At Profacts we use a couple of these techniques: • A progress bar to show how close respondents are to completion. • Replacing the standard checkbox -questions with sliders and flash animations. • Rewarding our panelists with incentives (movie tickets, gift vouchers...