The type of store that was created was a boutique that sold accessories, jewelry, and shoes. The location of this store would be in the city and would cater to women who like to wear accessories but don't spend a lot of money. The boutique is also small but with an open space inside. The boutique's brand image is classic, feminine and elegant. This is because it is necessary for the brands sold to resemble what they want to represent. The target market is mainly aimed at middle-upper class women. The age group most targeted is women aged eighteen to thirty. This is due to the merchandise the boutique has to offer, as well as the type of shoes and jewelry the age would be drawn to. For the boutique price, it is moderate. The reason is that the target market is the upper-middle class and what is taken into account is how much the target market will spend. The reason is that the cost of the area in the city comes into play. This is because the city has higher prices than the suburbs, so not many customers would like to pay for expensive goods. The walls of the boutique are two black chrome walls, while at the back of the shop the wall is blue. Next the wall the cash is on is white. The black chrome walls create a focal point where customers draw their attention to the bright blue wall at the back where the shoe display is displayed. Additionally, the black chrome matches the boutique's classic and elegant brand image. The white color for the wall near the speakers was chosen to give brightness to the room since there are two black walls along the sides. Then the floor is white chrome marble to create an elegant atmosphere for the center... paper center... the best solution for the boutique was the spotlights and point source. This specific lighting was chosen to target specific products that would draw attention to the target market. The general layout of the store provides enough open space so that the consumer is not too crowded with merchandise on the floor. Then there is enough merchandise laid out on the sales floor to attract the target market like in the shoe wall near the blue wall and then there are shelves hanging on the walls. There is also a focal point in the center of the store with tables that will display some of the boutique's most popular products. So the cashwrap is close to the door, which is convenient for consumers to buy the goods and leave. Just as the colors that the store caters to are both young people, those in their twenties and older ones, not excessively feminine but with the right amount of elegance.