You might think that with Halloween just around the corner, people's inclination to purchase holiday dental products is just a matter of eating candy. In an article on the Reuter website published on Halloween 2015, the author states: "Colgate's total sales fell 8.7%..." Although the company has very significant advertising, it lags in sales about what seems to be the most important time of year for them. Colgate needs to come up with more advertisements which will help it to be successful in sales. In conclusion, Colgate's advertisement used Logos, Pathos and Ethos to reveal to the world that they have the best toothbrush around. Their advertising convinces everyone who has teeth to go out and buy their new product which is a toothbrush. The advertisement used Ethos, Logos and Pathos to convince viewers to buy their product. Although they have expanded their products over the years, their sales have declined