Almost twenty years ago, in 1994, the hosts of the Today talk show were filmed stumbling over their words as they attempted to define a new technology called "the internet" (Pegoraro, 2011). At the same time, Jerry Yang and David Filo, two Stanford University graduates who had embraced this new technology, were working to develop a framework for organizing the plethora of websites they had discovered on the Internet (“The History,” 2005). This exceptionally organized list of websites formed the concept behind Yahoo, which soon became one of the most visited sites on the Internet (Indu & Gupta, 2007). Yahoo performed well in its first four years, but before long it was clear that the company desperately needed a focused strategy. Yahoo's declining performance has been attributed to many factors, including the company's failure to produce sufficient revenue from "search advertising," an inability to fully integrate new acquisitions, and a complicated organizational structure (Indu & Gupta, 2007, p. The company took these factors into serious consideration to resume the evolution of the company. Today, Yahoo's financial outlook is promising. In order to make improvements it was imperative for Yahoo to identify the main factors that were causing the company's financial turmoil. Yahoo has been successful in its ability to direct Internet users to the website. In fact, they had surpassed their competitor, Google, by 2006, when Yahoo brought in 120 million more monthly visitors (Indu & Gupta, 2007). Although Yahoo attracted more visitors, Google brought in much more money ($5.4 million) per million visitors (Indu & Gupta, 2007). It was clear that Yahoo needed to develop a more effective advertising method to increase the...... middle of paper...... from http://techcrunch.com/2008/01/17/yahoo-implements- openid-massive-win-for-the-project/Grossman, B. (2006). Braun on Yahoo! Broadcasting and Cable, 136(49), 39.Holahan, C. (2006). Because Yahoo's Panama won't be enough. Businessweek Online, 9. Retrieved from EBSCOhost.Kim, R. (2007, June 18). Yahoo replaces CEO Semel with co-founder Yang. San Francisco Chronicle.Long, D. (2007, October 25). Can Yahoo stay on the road to recovery? New Media Age, 12. Retrieved from EBSCOhost.Pegoraro, R. (2011, January 31). 1994 'Today' shows 'What is the Internet?' clip offers a reminder: We were all beginners once. The Washington Post. Retrieved January 22, 2012, from http://voices.washingtonpost.com/fasterforward/2011/01/1994_today_show_what_is_the _in.htmlThe Yahoo Story. (2005). Yahoo Media Relations. Retrieved from http://docs.yahoo.com/info/misc/history.html