UNDERSTANDING STRATEGIC MANAGEMENT 2013 Executive Summary This report aims to analyze the strategic management of Asian Paints, the third largest paint company in India. Since its founding in 1942, the company has come a long way and today operates in 17 countries and has 25 paint production facilities worldwide. The company has achieved success in the Indian market by introducing innovative concepts such as Color Worlds, Home Solutions, Color Next and Kid's World, outperforming its competitors. The paint segment is divided into two sectors which include architectural and industrial. The report starts with the profile analysis of Asian Paints along with the analysis of its mission and vision in the Indian market. The next part of the report deals with the analysis of the external environment through the use of the PEST framework and Porter's five forces analysis. Then the internal environment of the company was discussed using the SWOT framework. Since financial resources are of great importance to the company, an analysis of the company's financial resources was carried out using the ratio analysis tool. The evaluation of the strategies was carried out through the use of the Ansoff matrix and the analysis of generic strategies. Ultimately, recommendations were made to begin increasing the company's revenue and profitability. Company Introduction, Mission and Vision - Asian PaintsAsian Paints was founded in 1942 and today by offering innovative products; has become the third largest paint company in Asia (Asian Paints 2013a). The company has a turnover of Rs. 109.70 billion. The company operates in 17 countries and has 25 paint manufacturing facilities in the...... half of the paper......s to consumers who will motivate them to purchase the company's productsReferencesAsian Paints (2013a), Company Information, available at http://en.wikipedia.org/wiki/Asian_Paints, retrieved November 26, 2013.Asian Paints (2013b), Company Profile, available at http://www.asianpaints. com/corporate_information/company.aspx, retrieved November 28, 2013.Asian Paints (2013c), Company Annual Report 2012-13, available at http://www.asianpaints.com/pdfs/company-info/investors/financial_results /AR12-13.pdf, retrieved November 28, 2013. Collis DJ and Montgomery CA (2004), Corporate Strategy: A Resource-Based Approach, 2nd Edition, McGraw-HillLynch R. (2009), Strategic Management, 5th Edition, FT Prentice HallPorter, M.E. (1990), The Competitive Advantage of Nations, The Free Press, NY.14