Any progress begins when a case is handed over to a team. First of all, the team leader has the responsibility to communicate with their customers. Meanwhile, the rest of the team usually begins carrying out case analysis and data collection. Secondly, the team will get together and brainstorm based exactly on the client's needs. Next, a designed plan will be released, each member will be distributed to respond to different parts of this plan. Team members will be responsible for preparing materials (articles, brochures, videos, exhibition stands, slide presentations) and press releases, or communicating with interested parties (media, journalists, hotels, governments and other useful contacts), or to organize events (press conferences, conferences, exhibitions, guided tours), or to launch public relations campaigns. (University of Kent 2012) From my experience, I have to say that the workload of a public relations professional is not low. How tall is he? Honestly, it depends on the type of service you're doing. In general, new media and online and digital activities would be slightly easier. Offline activities, however, would be very difficult. Or sometimes, if your team got a crisis management case, it would be hell. So, who are PR professionals, what do they look like