SEO VS SEMIntroWhat is SEO?SEO is essentially the optimization of websites so that they can appear or “rank” higher in search engines such as Google, Bing or Yahoo so natural without having to pay a search engine to appear in the top search results. The general idea of ​​SEO is to create website content that can be easily crawled and indexed by search engines, while the main purpose is to rank higher in search results when users search for product-related keywords or to the content of a website or potential customers. There are two distinguishable types of SEO, on-site SEO and off-site SEO. Onsite SOE is about making sure the content on a website is optimized for search engines and easy to access for users. When a search engine crawls a web page, it looks for many different details and elements such as title tags, headings, original content, site maps, and links. Once the crawler has finished, it will assign a rank to the crawled page, the ranking received determines how high the web page appears when related keywords are searched for. SEO PRO One of the main benefits of using SEO tactics is that often the by-product which is produced. For SEO to be successful you need to be able to create new content and periodically continue to update it or add more. The new content on your website will be very useful for other marketing strategies such as social media or lead generation. It can be said that by simply focusing on SEO you may be able to “kill 2 birds with 1 stone”. Writing good SEO content can be very rewarding in the long term, if written correctly SEO content will continue to drive traffic to your website once it is indexed by search engines and shown in search results...... half of paper.. ....advertising methods such as television commercials or magazine advertisements. SEM CONSEM can reach its limits rather quickly if a website owner or organization is not adequately financially prepared. The main disadvantage of SEM is the cost per keyword used in campaigns, but this can vary greatly depending on the keywords used. Unfortunately, most desired keywords can be very expensive, often so expensive that SEM itself is not considered a marketing strategy. Often a campaign set up by an inexperienced user can result in high monetary losses due to paying high prices per lead while the conversion is almost zero. High SEM campaign costs are due to high keyword prices, which naturally allows larger companies more financial support to take over many marketing networks, leaving smaller companies very limited potential to succeed using SEM.