This is basic information that sheds light on the issues at hand. Exploratory research will clarify issues that will form the basis for the next step in research design. Another answer to determine would be which attitudes are strongly associated with purchase intentions for different car models. Reports will vary within the country and knowing whether it is definable in certain market segments and why is necessary basic information. In this way it is possible to identify priorities to avoid misunderstandings about the information to be provided