Where are sanitary pads in the Chinese market? A sanitary pad is a cylindrical feminine hygiene product made of absorbent material. They are used by women and girls during menstruation and are inserted into the user's vagina. Compared to sanitary pads, tampons are recognized as the oldest means used by women during the menstrual cycle to absorb menstrual blood. Among the first tampons ever patented is Tampax which contains a tube-in-tube applicator. The tampons are designed and packaged in different colors and shapes. Most considerations made during the tampon design process involve packaging and absorbency. The two main differences are how the pad will expand during use. Some expand axially, i.e. increase in length, while others expand radially, i.e. increase in diameter. Some of the materials commonly used to make pads are rayon, cotton, or a rayon blend. Other choices over tampons include cups, cordless tampons, and pads (Finley 1). The products in my tampon campaign target three demographic groups. The first is aimed at girls aged between 13 and 27; they prefer bright colors such as light pink, light green and light blue packaging. Female executives aged 25 to 40 would have their packages in dull colors like black, navy and dark purple. Colors may be different for women between the ages of 37 and 50. The price of sanitary pads will also be adjusted to the economic status of the three groups of women. Many Asian cultures or families, especially in China, highly value cleanliness and virginity. Many Chinese women in particular not only consider tampons less hygienic, but also an interference with virginity. In China, OB has been the… paper center… by varying its intensity on packaging, it can have an effect on consumer purchasing behavior. As you mature, you develop a greater preference for shorter-wavelength hues such as blue, green, and purple over short-wavelength hues such as yellow, orange, or red. Spending regular and significant time in China can allow the marketer to gain in-depth insight into the market. complexity of the Chinese market. This will enable the marketer to come up with better and viable marketing strategies applicable in this market. Demographics, income level, Chinese government policies, among others, are the factors that can be evaluated before devising a marketing strategy for products such as sanitary pads. Lack of adequate knowledge of the Chinese tampon market, collaboration with established feminine hygiene products companies, and awareness hinder the expansion of the tampon market.