Ryoo describes the Korean Wave as an event that South Korea is promoting while other countries are attempting to slow its effects on their media intake or are embracing it entirely. The document explains that the Korean wave has been so successful in neighboring countries because of South Korea's income levels and the "close proximity and cultural affinity they share with neighboring Asian countries." However, he also explains that there is growing sentiment against the Korean wave and that some countries even go so far as to consider it cultural imperialism. What is interesting is that South Korea also deals with cultural influx, as can be seen in its policy that “limits the number of days per year that non-national films can be shown on any cinema screen.” Based on the information provided in the article, it does not appear that South Korea is trying to forcibly enter the cultures of neighboring countries. Rather, the natural popularity of the wave is what has made it a successful phenomenon. In response to the wave, some surrounding countries have taken measures, such as China, halving the share of South Korean dramas with the intention of diversifying the cultural intake of their citizens. While other countries and many people see this wave as toxic, I can't help but see the positive side to it