If your company does not have marketing professionals or time for marketing activities, paying a small fee to Facebook and Twitter to handle post promotion can be very beneficial . Everyone. Facebook is the only social media platform you need to be on, no matter what field your business operates in. Twitter, on the other hand, should be for all SaaS companies, marketing companies, sports-related businesses, and all news organizations. Here's why: Twitter, more than any other platform, is inextricably linked to current developments. If your industry or business is based on what's happening now, you need to be on Twitter, as Twitter has been described quite accurately as "text messaging for the Internet." Twitter is a good place to send marketing messages. 49% of people prefer to hear about a company on Twitter rather than on any other social platform (even Facebook). 95% of shoppers start their purchasing journey online. However, for those businesses whose customers are not typical social media users, your attention (and your precious marketing dollars) would be better spent elsewhere… in the places where your target customers spend their