Marketing ChannelsThe marketing channels that will be used to distribute the product and why they were selectedOur marketing channels that will be used to distribute the home cleaning products are direct and indirect to consumers and direct and indirect to businesses. Direct selling is a dynamic, vibrant and rapidly expanding distribution channel for marketing cleaning products. Direct marketing presents the product and service directly to consumers in a face-to-face manner, generally in their homes or the homes of others, in the workplace, and in other locations away from permanent outlets. Direct sales typically occur through personal explanation or demonstration by an independent direct seller. The direct seller demonstrates the product to a group of guests, invited by a host in whose home or other location the demonstration takes place. Goals of Each Selected Channel The goal of direct marketing is to create connections with targeted consumers to get an immediate response and build lasting relationships and cultivate everlasting relationships with customers. This system helps separate suspects from potential buyers, converting one-time buyers into repeat buyers, and which advocates are our repeat buyers; creating everlasting relationships that have given our supporters a leading role in our indirect marketing. Our best customers are supporters. Supporters sell our product by advertising it to their friends, family, neighbors and co-workers. Direct marketing provides consumers with an easy-to-use, private and convenient way to shop. It allows immediate and interactive communication with consumers and sellers. It also provides sellers with the ability to target small groups and/or individual consumers and customize offers to meet their needs. Provide sellers with an efficient and cost-effective alternative approach to reach their consumers. Direct marketing is an economical and effective approach to selling and reaching consumers and potential customers through telemarketing, direct mail and company websites; achieve as a final result a marketing world that is advantageous for both the seller and the consumer. Channel Member Selection: Channel management requires selecting, managing, and motivating individual channel members and evaluating their performance over time. With our promise..... .center of the card......side. Personal selling requires sales representative training, which can be expensive. And in direct marketing, forecasting to find the right list of potential buyers is expensive. However, if we are a business, our efforts will be effective and profitable. We could try micromarketing to make the public aware of our brand and cleaning product. Channel Member Evaluation Plans We must evaluate each company based on how many years it has been in business, the product lines it offers, its growth and profit records, its cooperation, and its reputation. If we go through the sales agents, we will want to evaluate the number and characteristics of the other lines created and the size and quality of the sales force. If we choose retail stores, we should evaluate the store's customers, location and future growth potential. References: Back to the Basics of Direct Marketing by Lee Marc Stein (http://www.marketingprofs.com/4/stein7. asp), retrieved April 6, 2005 Armstrong, G., & Kotler, P. (2005). Marketing: an introduction. 7th ed. Upper SaddleRiver, NJ: Prentice Hall.The Direct Marketing Association (http://www.the-dma.org/councils/febresearchseminar/) retrieved April 6, 2005